Gurugram-based real estate company Elan Group has announced Bollywood superstar Shah Rukh Khan as its new brand ambassador. The partnership is an effort to connect the company with Shah Rukh Khan’s global identity and his excellence, passion and ambition.
Elan Group said in a statement that Shah Rukh Khan’s journey, which is full of passion, determination and success, reflects the company’s vision. This partnership is not just a brand endorsement but it reflects a shared commitment towards ambition, perfection and the pursuit of greatness. Both Elan Group and Shah Rukh Khan are considered icons in their respective fields, so this partnership seems a perfect fit.
By making Shah Rukh Khan the face of the brand, Elan Group now wants to further strengthen its presence in the ultra-luxury real estate market. The company, which is known for 15 high-end residential, commercial and mixed-use projects, is setting new standards in terms of architectural brilliance and luxury living. This partnership will further enhance Elan Group’s image of opulence and innovation.
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Expressing his happiness on this partnership, Shah Rukh Khan said, “Greatness is achieved by those who have the courage to push the boundaries. Elan Group reflects that fearless spirit, and I am very excited to be a part of this journey.”
Welcoming Shah Rukh Khan to the Elan family, Akash Kapur, Director, Elan Group said that his larger than life personality and pursuit of perfection perfectly matches the philosophy of the brand. He said, “At Elan Group, we don’t just create projects, we create icons. Shah Rukh Khan is an amazing personality, and his influence connects deeply with our values.”
Bollywood stars and real estate partnership
This is not the first time that a real estate developer has taken the help of Bollywood stars to promote its brand. In July 2023, Pune-based Gera Developments roped in Amitabh Bachchan as its brand ambassador, highlighting his timeless appeal and ability to connect with audiences. Similarly, in 2016, Mumbai-based Ekta Developers partnered with actor Anil Kapoor to give their projects a boost.
Real estate brands associating with Bollywood stars shows how effective celebrity endorsements can be in increasing brand visibility and credibility. Now with Shah Rukh Khan representing the Elan Group, the company is set to further strengthen its leadership in the luxury real estate market.
